How Humor Works
نویسندگان
چکیده
منابع مشابه
How humor in advertising works: A meta-analytic test of alternative models
This study tests a cognitive and an affective model based on extant explanations of the effects of humor along with a new affective–cognitive model. Results are derived from meta-analytic data and show how previous explanations may be integrated in order to explain how humor in advertising works. Humor reduces negative cognitions related to the ad because it serves as a distraction from counter...
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